Most sellers in Venice, Nokomis and North Port are offered one option and a commission rate. Here is what selling actually costs at three different levels of help, and exactly what you do yourself at each one.
Every level includes AI-assisted pricing built on hundreds of actual closed sales in your neighborhood, not general real estate advice.
For hands-on sellers who want MLS exposure and want to stay in control. You manage showings and talk to buyers directly.
MLS exposure with professional structure and defined agent touchpoints at each stage. Buyer agents see a licensed broker, and they engage accordingly.
Hands-on representation from listing through closing. You focus on your move, everything else is handled.
This is the part sellers ask about most, so here it is in full.
Your MLS entry and pricing strategy are prepared. You review and sign off on the Data Input Form before anything goes live.
A check-in on traffic, buyer agent feedback, and whether a price adjustment is worth considering.
You get walked through the key terms so you can respond with a clear head rather than guessing.
Every deadline gets loaded into Transaction Desk, and you are told exactly what is coming next.
Clear to close is confirmed and you are walked through the final steps.
Available with Level 1 and Level 2. Level 2 already includes standard photography.
| Service | Fee |
|---|---|
| Personal photography, standard | $175 |
| Drone photography, still photos | $175 |
| Drone photography, video | $400 |
| Agent-hosted open house, 3 hours | $175 per event |
| Professional Marketing Package | $775 |
The Professional Marketing Package covers short-form video for social media, a Facebook Marketplace listing, a Putnam Realty Group page post, a feature in a 3,000-member local Facebook group, posts across several Moving to SW Florida groups, Nextdoor promotion, Instagram Stories and Highlights, a Pinterest post, TikTok, and a downloadable marketing plan with a home prep checklist.
Drone work is flown by a licensed operator holding an FAA Part 107 certificate, which is what the rules require for commercial drone photography. Plenty of listings are shot by people without one.
What is flat fee MLS?
You pay a fixed fee to have your home entered on the MLS, which is the database feeding Zillow, Realtor.com, Redfin and every agent's search. You keep control of showings and negotiation, and you are not paying a listing-side commission. There is a fuller explanation of how flat fee MLS works in Florida here. This page is about choosing between the three levels.
Will buyer agents still show my home?
Yes. The listing appears under Putnam Realty Group as Transaction Broker, so buyer agents see a licensed broker and engage normally. That is the practical difference between a flat fee MLS listing and a for-sale-by-owner sign in the yard.
What is a Transaction Broker?
In Florida, a transaction broker assists both sides of a deal fairly and honestly without acting as an advocate for either. It is the default brokerage relationship in this state and it applies at all three levels here.
What does Limited Service mean on the MLS?
It tells other agents which parts of the usual listing service you are handling yourself. On Levels 1 and 2 that is showings and direct buyer communication. It is disclosed on the listing so nobody is misled about what to expect.
Do I still pay the buyer's agent?
That is your decision and it gets negotiated in the contract. Most sellers offer buyer agent compensation because it widens the pool of agents willing to bring buyers. Worth a conversation before the listing goes live.
How is the AI Assistant different from general real estate advice?
It is built on hundreds of actual closed sales in Nokomis, Osprey and the surrounding subdivisions. It knows what homes in your subdivision have sold for, what a pool adds locally, and how your lot compares to recent closings nearby. Any AI can answer general questions. This one knows your street.
How do I know which level I need?
It comes down to two things: how much of the work you want to do, and how much a mistake would cost you. If you have sold a home before, know your number and are comfortable talking to buyer agents, Level 1 does what you need for $499. If this is your first sale or the house is your largest asset, the $2,450 at Level 2 buys you someone checking the contract deadlines and walking you through the offer. Level 3 is for sellers who would rather not think about any of it.
What is the real difference between $499 and 5%?
On a $450,000 sale, 5% is $22,500 and the flat fee is $499 plus whatever you offer a buyer agent. The gap is what you are paying for representation, negotiation and having someone manage the contract. Whether that is worth it depends entirely on the sale, and it is worth an honest conversation rather than a blanket answer.
Can I change levels after I list?
Worth asking before the listing goes live rather than after. What can change on an active listing depends on what has already happened on it, so the honest answer is to talk it through first.
First impressions decide whether a buyer books a showing at all. This is the list I work through with sellers, and most of it costs nothing but a weekend.
There is no one right way to sell a home. Tell me your situation and you will get a straight answer about which level fits, including if the answer is none of them.